We are excited to announce the relocation of our New York City flagship to 39 Greene Street in Soho. Housed in a beautifully restored 1800s building, the boutique, designed with Studio McQualter, showcases reinstated tin ceilings and striking cast iron columns, blending historic charm with modern luxury. A highlight of the store is its stunning 12.5-meter-wide skylight, flooding the space with natural light and offering views of a private, leafy courtyard.

“New York is a special place to us; it has an incredible creative energy about it. The concentration of architecture, fashion and art in SoHo continues to make one of the most vibrant neighborhoods in the city for me. Our Greene Street flagship is the perfect intersection of what we look for in a location: structural character and charm represent the heritage of the area, while the interior is our playground to design an immersive experience for our clients. Creatively, we had a lot of fun leaning into the site – it’s a green building, featuring a green courtyard, on Greene Street – there’s something really fun about that which appeals to me, and I think our clients will appreciate it too.” – Nicky Zimmermann, Creative Director & Co-Founder.

Inside the boutique, two distinct retail spaces offer clear views to the rear, enhancing the sense of openness and splendour. The first room welcomes visitors with custom green Palladiana floors, glossy white walls, and 5-meter-high ceilings, complemented by brutalist concrete windowsills, 19th-century pendant lights, and a 1970s Italian timber display table.

The lounge’s focal point is a beautiful Louis XVI stone fireplace, adding historic sophistication to the space. Framed by warm, glossy walls and custom mirrored doors from Italy, it’s complemented by a reclaimed 19th-century Chinese three-panel screen, draped with a curated selection of belts, scarves, and jewellery cases, enhancing the room’s character.