WELCOME TO ZIMMERMANN EUROPE

   

Z X SOHO

NOW OPEN AT 39 Greene Street, Soho, New York

   

Emerald, By The Way: I’m a New York City girl with a New York City assignment.

Emerald, By The Way: I’m a New York City girl with a New York City assignment.

I’m Emerald, by the way.
This morning the first cryptic message appears.
‘Emerald,’ it read, ‘Your Mission Is Green.’
First stop: The Big Green Deli Wagon where I’m to gather further intel.
Ask ‘Dave’ for ‘one green smoothie’ and ‘one green apple to go’ then collect essential materials.
Armed with paint, make way through Central Park.
Follow the signs.
Mission Green is Go.
Over and out.

To Soho I Go: My next instruction?

To Soho I Go: My next instruction?

Take the Green Line.
Use the Green Metro Card attached.
Do Not Misplace Green Paint!
According to intel, my next instruction will appear as I depart the subway- there’ll be a “sign.”
I climb the stairs as I reach Soho, and there! I’ve spied it, writ large on a billboard way up on the skyline. Under it, the light goes green, I cross the pedestrian crossing, look up and…
Cool Beans!
Emerald’s on Greene.

Now Open: Next steps?

Now Open: Next steps?

My contact, ‘Ivy,’ will give another sign.
She’s there right on target, she nods, nonchalantly, from the bonnet of a green car, and that’s my cue.
I’ve reached my destination.
I open the door and enter the boutique.
My work uniform (Zimmermann, of course) and stepladder are waiting.
Emerald, it’s time.
Your Mission: Open Greene St Store.
ZIMMERMANN SOHO.
Now Open.
Over and Out.


“Emerald, By The Way.”
Directed by Gracie Otto

We are excited to announce the relocation of our New York City flagship to 39 Greene Street in Soho. Housed in a beautifully restored 1800s building, the boutique, designed with Studio McQualter, showcases reinstated tin ceilings and striking cast iron columns, blending historic charm with modern luxury. A highlight of the store is its stunning 12.5-meter-wide skylight, flooding the space with natural light and offering views of a private, leafy courtyard.

“New York is a special place to us; it has an incredible creative energy about it. The concentration of architecture, fashion and art in SoHo continues to make one of the most vibrant neighborhoods in the city for me. Our Greene Street flagship is the perfect intersection of what we look for in a location: structural character and charm represent the heritage of the area, while the interior is our playground to design an immersive experience for our clients. Creatively, we had a lot of fun leaning into the site – it’s a green building, featuring a green courtyard, on Greene Street – there’s something really fun about that which appeals to me, and I think our clients will appreciate it too.” – Nicky Zimmermann, Creative Director & Co-Founder.

Inside the boutique, two distinct retail spaces offer clear views to the rear, enhancing the sense of openness and splendour. The first room welcomes visitors with custom green Palladiana floors, glossy white walls, and 5-meter-high ceilings, complemented by brutalist concrete windowsills, 19th-century pendant lights, and a 1970s Italian timber display table.

The lounge’s focal point is a beautiful Louis XVI stone fireplace, adding historic sophistication to the space. Framed by warm, glossy walls and custom mirrored doors from Italy, it’s complemented by a reclaimed 19th-century Chinese three-panel screen, draped with a curated selection of belts, scarves, and jewellery cases, enhancing the room’s character.

Art in store

Explore the art featured in Soho and in our exclusive boutiques around the world.

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Visit us in store

We invite you to explore our latest collections in store at 39 Greene Street, Soho NY, New York 10013.

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