Seamless is an initiative focused on the ever-growing problem of textile waste, based on the principles of a circular economy in the fashion industry. The scheme brings on board all players in the value chain—designers, producers, retailers, and consumers—to create a national system for the collection, sorting, and recycling of wearable and non-wearable clothes. The program focuses on sustainable business practices such as circular design, waste reduction, and prolonging the life cycle of garments. Seamless works in detail to implement a scalable system that permits recycling and reuse while encouraging responsible consumer behaviour.

We are proud to become part of Seamless in our continued commitment to sustainability and circular fashion. This partnership further demonstrates our commitment to reducing textile waste. Thanks to our participation in Seamless, we gain valuable opportunities for collaboration, leading practices in circular design, and a national system for the collection, sorting, and recycling of garments. This is done to reduce dependence on virgin resources, in line with our continued commitment to responsible and sustainable production.