THE MAKING OF
THE WAVELENGTH POSTER PRINT

The poster print in Looks 1 and 3 from our Spring Collection was the key print for our season for me.
Understanding the background to this print requires a bit of an explanation on our inspiration for the season. I went to a primary school in the suburbs of Sydney called Taren Point Public School. It was a small local school and was probably not unlike most others around suburban Sydney in the 70s. I have this fond memory of the last days of the year before the holidays – it was the beginning of the summer in Sydney and that time of the year when we didn’t do much school work, which suited me fine! Our teacher let us watch the surf documentary The Endless Summer in our small school hall. I thought it was so great – these exotic golden beaches and surf spots, the sense of adventure, the fun and the freedom to travel the world doing something you loved. In some ways the collection isn’t really about “surf ” per se – the styling and silhouettes are very dressed, sophisticated and feminine. We’ve embraced it more through fabrication with our use of popping colour, textures and artwork of the surf culture at that time.
Hence the hero poster print. Our team designed a large number of individual surf posters that were inspired by the great 60s and 70s surf magazine covers and film posters – the amazing use of photos, vibrant colour and bold typography. All the posters are great on their own – we had them all up on the wall for months and they had such a strong feeling to them. Working on those posters and fabrics was so much fun in itself. When we combined them together, it really created a cornerstone print that told the story of our season. It was a logical choice to open the show with these bold looks.
Olivia Vinten opened the show – I think it was one of her first show seasons and she is just perfect for the look. Her wild hair, her attitude – she’s so great!
View the Runway or shop the Spring 2020 Collection online.


