The evolution of Zimmermann
One glance and you know that dress or bikini is ZIMMERMANN. This iconic Australian Label stays true to its original vision:
Sophisticated femininity, clever colour combinations and delicate original prints.
Sisters Nicky and Simone ZIMMERMANN founded their namesake label in 1991. They fast won a loyal following - smart, sartorially savvy women with an eye for quality fabrics and clever cutting. ZIMMERMANN began literally and creatively in Sydney, with Nicky focusing designing dresses and selling them at Paddington markets. Through the week Nicky would design and create garments from her parent’s garage in preparation for the weekend market. The markets were an opportunity for Nicky to refine her aesthetic and to see first-hand how women responded to fashion.
“While working the markets, I had two pages of editorial in Australian Vogue. That was a significant moment because I suddenly started to receive orders from boutiques around Australia and I could feel some real momentum. Soon after I opened a small store in Darlinghurst.”
In 1991, Nicky’s sister Simone joined the growing ZIMMERMANN business. Nicky’s relationship with Simone has been the cornerstone to ZIMMERMANN’S longevity and success. “I could never have achieved what we have without Simone. While the business has evolved and fashion has changed, Simone has been a voice of reason and a constant.”
Early in its evolution, ZIMMERMANN took the bold step of fusing fashion with swimwear and presented it to the world. It soon found it’s footing with the worlds fashion leaders. ZIMMERMANN’S bold original prints, beautifully made one-pieces and sculptural bikinis created a new point of reference in flattering, sexy and stylish swimwear.
Of course, the ZIMMERMANN Swim and Resort collections have come to represent so much more than the original swimsuit - they have developed into the third wardrobe of the globally mobile ZIMMERMANN woman.
Label extensions have seen the launch of ZIMMERMANN Swim, Separates, Kids and Accessories. They maintain showrooms in New York, Los Angeles, London, Paris, Milan, Sydney and Shanghai.
In Australia and abroad, the label receives extensive and enthusiastic editorial coverage and has graced the pages of magazines including: Vogue, Harper's Bazaar, Elle, W, Glamour, Nylon and Marie Claire. The collections are stocked in stores internationally. Stockists include Saks 5th Avenue, Bergdorf Goodman, Selfridges, Harrods and Harvey Nichols. ZIMMERMANN is also featured on the world’s premier online stores such as Net-a-Porter and Matches.com.
In Australia, ZIMMERMANN maintains a collection of stand-alone stores across the country, creating seductive and dynamic retail destinations that reflect the brand’s modern and optimistic aesthetic. ZIMMERMANN also operates its successful online boutique at ZIMMERMANN.com.
Demand from its growing international clients has seen the opening of ZIMMERMANN stores in the United States, United Kingdom and Europe. In 2011, ZIMMERMANN opened its first US store on Robertson Boulevard, Beverly Hills California. The brand now has fourteen stores in the US including Soho, Meatpacking District, Madison Avenue, East Hampton, Americana Manhasset, Woodbury Common in New York State, Bal Harbor Miami and Palm beach in Florida, Wynn Plaza in Las Vegas and Melrose Place, Pacific Palisades, South Coast Plaza and San Francisco in California with the most recent store opening in NorthPark Dallas. In Europe and the United Kingdom, ZIMMERMANN launched its first store in Mayfair, London and has since opened in St Tropez and Paris in France with the most recent expansion into Italy with store openings in Capri, Milan and Rome.
ZIMMERMANN has been the recipient of multiple fashion awards including AFI Best Swimwear Designer, Prix de Marie Claire Best Fashion Brand and Best Swimwear Brand and Prix de Marie Claire Best Australian Designer, to name a few. In 2014, ZIMMERMANN was the recipient of the Australian Fashion Laureate award. Nicky has been a member of the Australian Fashion Week Advisory Board and was previously the fashion mentor for the Qantas Spirit of Australia Youth Awards. Nicky was a founding board member of the Australian Fashion Chamber.