Soho, New York

Visit our newly renovated New York flagship store

Inside our Soho Boutique Inside our Soho Boutique

 

We are pleased to announce the reopening of our New York City flagship store on Mercer Street in Soho, from January 30th, 2018.

The store has been designed by Australian Designer Don McQualter of Studio McQualter, to create an atmosphere of relaxed femininity, freshness, and unapologetic optimism.

Zimmermann New York Soho Boutique Mercer Street Zimmermann New York Soho Boutique Mercer Street

 

Working with a difficult footprint the design direction was to create a series of rooms. The hallway features a barrel vault ceiling, leading through to the living area; a space where customers can relax. There are moments of intimacy created throughout the sequence of rooms.