Language

   

SETTING THE SCENE

Building the visual world of Fall RTW 2026.

   

Fall 2026 celebrates women who rewrote the code. Inspired by the trailblazing female pilots of the 1920s, the set design adapts Morse code into its visual language, translating this universal system of signals and structure into the graphic device of the circle.

Direct link to Spring RTW 2026 campaign page.
Model walking down the Fall RTW 2026 runway. Model walking down the Fall RTW 2026 runway.

The Centre of the Narrative

A powerful, singular symbol – a spotlight, a centre point, or a mark of authorship. It places women firmly at the centre of the narrative, illuminated, self-defined, and in control. It represents the act of understanding structure, then choosing to bend it – stepping beyond expectation to create something entirely of one’s own.

The circle carries through the model entrance, guest seating and set design. Show invites play with dots and pixels, coming together to tell the stories that inspired the collection.